Growth & Lead Generation

We provide a comprehensive service to define, manage and optimise your inbound or outbound marketing strategy and help you define the most appropriate tactics in order to maximise performance, achieve objectives and help drive lead generation or relevant traffic back to your website. 

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Outbound Marketing

For businesses that want to reach their customers directly we can help you with the following outbound marketing tactics:

 

• Digital ads  in relevant online social media channels and/or specific online publications where you can reach a defined target audience. 

• Paid search through PPC to increase visibility on Google search engine page results to help you gain an advantage over your competitors and drive more qualified leads back to your website.

• Direct marketing using email campaigns to inform and educate your  target audience on your products and/or services to drive sales and client acquisition. Other initiatives can be used to bring the offline2online experience using both a combination of traditional direct marketing approach to online CTA.

• Sponsored content in relevant offline or online publications help build credibility and ensure you reach a specific target audience

• Offline or virtual Trade shows will offer the opportunity to showcase your brand, demonstrate your product capabilities, illustrate thought leadership, open up networking opportunities  and generate leads and partnership opportunities. We help you define your events strategy and ensure this is aligned with your sales and marketing activities to reach KPIs set.

 

Inbound Marketing

Have you got interesting content to share with your target audience? We can help you with your content creation needs and support your inbound marketing efforts. 

When implementing inbound tactics, the focus is on creating value-led content for your target buyers that they will find compelling, interesting and useful. These tactics in comparison to outbound marketing are less directly focused on promoting your company and offering but rather an emphasis on positioning your company as thought leaders on particular industry topics.

We can support you content creation requirements and define an ongoing content strategy plan to include:

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• Blogs

• Thought leadership

• eBook/eGuides

• Whitepapers

• Reports

• Q&As

• Infographics

• Co-branded content

• Videos

• Webinars

• Podcasts